The easyGroup strategy
We will build on our brand values:
1. great value
We will protect our brand from internal and external threats and manage appropriately the business and other risks inherent in venturing. We will develop our people and ensure their reward is aligned to realised shareholder returns.
The easyGroup mission statement
Our mission is to manage and extend Europe's leading value brand to more products and services, whilst creating real wealth for all stakeholders.
The easyGroup vision
easyGroup will develop Europe's leading value brand into a global force. We will paint the world orange!