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date: 28 November 2015

The brand

The easyGroup strategy

We will build on our brand values:

1. great value
2. taking on the big boys
3. for the many not the few
4. relentless innovation
5. keep it simple
6. entrepreneurial
7. making a difference in people's lives
8. honest, open, caring and The page is temporarily unavailable

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We will protect our brand from internal and external threats and manage appropriately the business and other risks inherent in venturing. We will develop our people and ensure their reward is aligned to realised shareholder returns.

The easyGroup mission statement

Our mission is to manage and extend Europe's leading value brand to more products and services, whilst creating real wealth for all stakeholders.

The easyGroup vision

easyGroup will develop Europe's leading value brand into a global force. We will paint the world orange!


In 2005 easyGroup for the first time published a brand manual for the benefit of franchisees, licensees and potential business partners.
Download latest version

Please note, this download is in PDF format. To view, you must first have AdobeĀ® Reader installed on your computer.