It seems everywhere you turn you are confronted by the dreaded credit crunch. Despite the ski season being in full swing, the travel sector expects passenger numbers to be down on last year as consumers are tightening their belts. However, easyBus.co.uk has found that this is not the case. Consumers are instead spending more time shopping around looking for the best online deals. They are now opting for cheaper alternatives and online deals before parting with their hard earned cash. easyBus.co.uk has in the last six weeks seen a 60% increase in website traffic compared with this time last year. It has also recorded an increase in EU travellers as many of them are flying to the UK on holiday due to the strength of the Euro. Cost conscious consumers are also saving money on travel in order to free up disposable income once they are on holiday. The low-cost airport transfer operator anticipates this will be a trend which will continue and grow over the course of 2009.

Jonathan Crick, CEO of easyBus.co.uk, said: “Our recent sales strongly suggest that consumers are increasingly turning to easyBus for an environmentally friendly way to get to the airport with ease, and at very low cost, avoiding the recently hiked rail fares or other more expensive means of travel.”

Part of the easyGroup, the private investment vehicle of Stelios, the serial entrepreneur, easyBus.co.uk currently runs a service every 20 minutes during peak periods in each direction between Stansted, Gatwick and Luton airports and Central London. Customers are encouraged to book online for the best prices which start at just £2 one-way, there is no better value or greener way of travelling to and from the airport. The easyBus fleet, which features bright orange Mercedes minibuses and mid-size coaches, aims to add value and remove stress from journeys to and from the airport. These aspects, which so closely reflect the easyGroup brand values, have contributed to the success and rapid growth of the Airport transfer service launched in August 2005.