today's date: Friday, 12. March 2010
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Outline information
Industry description:
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Brief description of concept:
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Who is your customer?
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Which country would you open this concept and does it have international potential?
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Outline the concepts competitive advantages:
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Outline of sources and level of cost-savings / what the new market is and how big it is:
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Who do you see as your key competitors?
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Why do you think it will work for easy?
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Why does it meet the easy criteria?
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