easyGroup IP appoints a Managing Director
posted: Sep 25, 2006

Anthony Robb-John has been appointed Managing Director of easyGroup IP and will take up his position full time from 1 December 2006. easyGroup IP is the owner of the 'easy' brand and licenses it to all 15 easyGroup businesses. It is also the company which manages the contracts between the easyGroup businesses and their respective licensees and franchisees. Anthony will take responsibility for growing these relationships and easyGroup IP.

Anthony, 43, has 20 years' IP entrepreneurial experience and balanced working with leading entrepreneurs (Paul Smith of Celador/Millionaire and Martin Higginson of Monstermob) with a track record in leading law firms.

Anthony has a traditional legal education and a career based around media and brands and an MBA from London Business School. He will bring a broad commercial experience and a passion to grow the business alongside the risk management approach you would expect from a lawyer.

For clarity, easyJet, easyCar, easyCruise, easyHotel and easyBus have their own individual management teams although they are all licensees of the 'easy' brand.

Key career points

Monstermob is in 34 countries and was grown from scratch by Martin and his team to its current size in under 5 years. With an AIM listing, it has led the way in providing content for Mobile phones. Anthony looks after the licenses in and out, the regulatory side and the key accounts. It's a market that moves at an incredible pace and can generate very good profits.

Celador was and is one of the most innovative independent television producers - in the world. Paul Smith, the founder and now Chairman, based the success of the company on creating, exploiting and protecting its intellectual property. Working with Paul for several years before his MBA Anthony set up the legal function, put in the key processes and pushed the exploitation of the Celador IP.