easyCinema.com is now the UK's busiest listings website
posted: Jan 25, 2006

Stelios and the easyGroup are now offering yet another great and free service to UK consumers who are going to the cinema! The business model is funded by advertising and is based on two very successful sites in the US : www.moviefone.com and www.fandango.com.

The easyCinema.com website gives consumers the ability to search either by film or by location, allowing them to decide how far they want to travel to see which particular film and at what time. For clarity, easyCinema.com lists all the cinemas, all the movies and all the show times in the UK, all on one page. In less than four months from launch and with some very efficient online marketing, easyCinema.com has become the busiest cinema listings website in the UK with half a million visitors per month.

Moreover, it is worth noting that the website of the dominant chain of cinemas in the UK www.odeon.co.uk only gets twice as many visits as easyCinema.com and the gap will close as consumers understand that easyCinema.com lists all cinemas! The business model is based on the movie studios spending some of their vast marketing budgets with easyCinema.com in promoting their movies right at the moment when consumers are about to make the decision of which movie to see at what time and where! To that effect easyCinema.com has appointed Adlink to sell advertising on its website.

"easyCinema.com is the best value portal for all consumers interested in cinema," said Stelios the serial entrepreneur and founder of easyCinema. "With the volume of traffic we have who are specifically interested in movies, we now have a great advertising opportunity on offer to the Hollywood Studios."