easyBus.co.uk take Half Minute Media on board
posted: Dec 16, 2008

easyBus.co.uk, the low cost airport transfers service, part of the easyGroup, private investment vehicle for Stelios, the serial entrepreneur, has recently launched a new Digital TV advertising campaign in London leisure spots to reach cost conscious, frequent short break travellers who use London as a base from which to see Europe.

easyBus has enlisted the services of Half Minute Media, who operate digital TV and screen advertising in pubs, health clubs and restaurants in London. The new campaign will be shown across hotspots popular with these active travellers such as The Slug, Walkabout, Belushis, St. Christopher’s Inns Hostels and selected gyms in Soho and West London. easyBus is launching the campaign to further raise awareness of the travel brand and its new route to Gatwick Airport from Fulham Broadway. With easyBus ticket prices starting from just £2 one way, these cost conscious travellers can avoid having to pay sky high rail prices to and from London's airports.

Jonathan Crick, Chief Executive Officer of easyBus, said: “Half Minutes Media's digital network enables easyBus to target a young audience of frequent travellers and gets a relevant message across during leisure time, when they are receptive to information about travel offers. We have introduced a 30" TV ad campaign to engage with this audience and raise awareness that they can get to London's airports for as little as £2 on easyBus."

easyBus, operates low cost, high frequency airport transfer services between Central London and Luton, Stansted and Gatwick airports.