easyCar.com appoints Brando to handle PR activity
posted: Apr 4, 2008

PR and brand experience agency, Brando, has won a four way competitive pitch to secure the PR business for easyCar.com, the international car hire brand originally founded by serial entrepreneur Stelios.

Brando is easyCar’s first use of an external PR agency and marks an exciting period of development for the business.

Launched in 2000, easyCar.com has transformed itself from a UK-based car hire company to one of the world’s leading online car-hire brokers, specialising in low-cost, global car rental.

Bill Jones, recently joined CEO of easyCar, said: “I’ve been charged with continuing the growth of the company and building the brand equity.  We have great ambitions for easyCar and in the style expected of an “easy” branded business we want to shout about our consumer focused ethos and champion our low cost values - Brando is the perfect partner to help us do just that.”

Brando Partner, Shelley Morrell, said: “We are absolutely thrilled to be appointed by easyCar.com and excited to be creating a PR programme with a brand that, like us, is looking to push boundaries.  We look forward to working alongside them as they continue to grow across Europe.” 

Brando will work alongside its affiliate agencies in the pan-European space to instigate brand building and digital relationships for easyCar with new consumers.

Brando was set up by Paul Lucas and Mandy Sharp in 2005.  The agency provides PR, brand experience and digital support to clients including Tourism Montreal, Sony Ericsson in the UK and EMEA, Haribo, Somerfield, Cirque du Soleil, First Direct, and Dr.Oetker.

easyCar.com was launched in April 2000 by Stelios, founder of easyJet.com and Chairman of the easyGroup. easyCar is now one of the leading international car rental brokers with a worldwide network of more than 2,400 car hire locations in over 60 countries, including the UK, USA, Australia and many countries within Europe, Africa and South America. easyCar offers a wide range of vehicles from super-mini and compact cars to MPV's and luxury cars. In the UK, easyCar also offers Van Hire under the easyVan.com Brand.