the portal site for all easyGroup companies
today's date:
easy.com : more value for less
easyGroup : Stelios' private holding company that creates new ventures & owns the easy brand
easyJet.com : come on, let's fly!
easyInternetcafé : the cheapest way to get online
easyCar.com : low cost car rental online
easyValue.com : comparisons for online shopping
easyMoney.com : online personal finance
easyCinema.com : low cost movie entertainment
easyBus.co.uk : low cost intercity travel
easyHotel.com : low cost accommodation
easy4men : male toiletries
easyJobs.com : online recruitment
easyPizza.com : simply delicious & delivered
easyMusic.com : download music online
easyCruise.com : holidays at sea
easyTelecom.com : mobile telecoms
easyWatch.com : keeping the time
easyVan.com : low cost van rental online
easyOffice.co.uk


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About Us
 

The easyGroup is the private investment vehicle of Stelios, the serial entrepreneur. The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder.

The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.

Our address
easyGroup IP Licensing Ltd
164 Kensington High Street
London W8 7RG
click HERE for map

For email enquiries, please contact: info@easy.com

Press enquiries
Journalists should contact: journalist@easyGroup.co.uk

  easyGroup headquarters
     

Brand History

1995   Stelios creates easyJet and starts flights between Luton and Scotland
1996   easyJet opens international routes to Amsterdam, Nice and Barcelona
1997   the website easyJet.com goes live
1997   first order for 12 brand new Boeing 737 aircraft placed by easyJet
1998   easyJet acquires a Swiss airline and becomes Geneva’s defacto home carrier
1998   BA launches go airlines in response to easyJet – Stelios is on their first flight
1998   easyJet is elevated by the media as the arch rival of BA and credited with sparking a price war
1998   as the airline becomes a “brand” Stelios starts to work on brand extension and founds the easyGroup
1999   the TV docusoap on easyJet is first broadcast on Britain’s ITV to an audience of 9m viewers
1999   the first easyInternetcafé opens in London with queues stretching round the block
1999   Marketing Magazine lists the launch of easyJet as one of the great marketing moments of the 20th century
2000   easyCar rents first Mercedes A Class cars to consumers
2000   easyGroup enters into a formal brand license with easyJet PLC crystalising the concept of brand extension
2000   easyJet PLC is partially floated on the London Stock Exchange
2000   Stelios enters the Guinness Book of Records as the youngest ever scheduled airline chairman when he started easyJet aged 28
2000   easyInternetcafé enters the Guinness Book of Records as the largest internet café in Times Sq New York
2001   easy.com, the global portal site for all easyGroup businesses goes live
2001   easyValue.com, the shopping comparison site goes live
2001   easyMoney.com offers the first on line credit cards
2001   easyJet PLC acquires go airlines nearly doubling in size
2002   easyJet PLC orders 120 AIRBUS A319 with a further 120 under option
2003   easyCinema.com opens for business
2004   easyBus.co.uk starts operating routes from London
2004   easyHotel.com starts offering great value hotel rooms in more than 20,000 hotels worldwide
2004   easy4men men’s toiletries range goes on sale in 1,000 Boots pharmacy stores in the UK.
2004   easyCar.com offers car rental on a worldwide basis.
2004   easyJobs.com website goes live offering a more efficient marketplace for job seekers in the UK.
2004   easyPizza.com delivers the first pizzas to homes in the UK.
2004   easyMusic.com goes live offering downloads of music tracks from 25p.
2005   easyCruise.com starts accepting online bookings for the summer of 2005.
2005   easyCinema.com offers DVD rentals online in the UK.
2005   easyMobile.com offers sim cards and airtime online in the UK and Holland sparking a price war.
2005   easyJet reaches 100 aircraft in the fleet.
2005   easyMoney.com is expected to start offering motor insurance in the UK.
2005   easyCruiseOne is expected to perform the maiden voyage in the French and Italian Rivieras.
2005   easyWatch.com is expected to start selling watches online.
2005   SKY TV is expected to start broadcasting the docusoap based on easyCruiseOne.
2005   the first actual easyHotel property is expected to open in London.
2005   SKY TV starts broadcasting the docusoap based on easyCruiseOne
2005   the first franchised easyHotel opens in Basel, Switzerland
2005   easyCruiseOne sails to the Caribbean for the winter itinerary in Barbados and 5 other islands
2005   easyMobile.com offers sim cards and airtime online in Holland and Germany
2006   easyPizza.com expands with 9 new franchised outlets on the UK South Coast
2006   easyMoney.com launches additional comparison services for credit cards, loans, current and savings accounts
2006   easyCruise.com announces the itinerary for their second vessel easyCruiseTwo which will sail from Amsterdam to Brussels
2006   easyHotel.com announces a major expansion plan with 38 new hotels to open in the Middle East and North Africa
2006   Queen's birthday honours list announces that Stelios will receive a knighthood for services to entrepreneurship
2006   easyCruiseTwo launches
2007   easyVan launches, offering low cost van hire throughout the UK
2007   easyOffice.co.uk launches offering over 4,000 serviced offices for rent worldwide
2007   The first easyOffice location opens in Kensington High Street
 
 
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easy.com : easyJet.com : easyInternetcafe.com : easyCar.com : easyValue.com : easyMoney.com : easyCinema.com : easyBus.co.uk : easyHotel.com : easy4men.com : easyJobs.com : easyPizza.com : easyMusic.com : easyCruise.com : easyMobile.com : easyWatch.com : easyVan.com : easyOffice.co.uk

©2000-2008 easyGroup IP Licensing Ltd
Registered No. 4060333 Vat No. 777 8047 78