The easyGroup is the private investment vehicle of Stelios, the serial entrepreneur. The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder.
The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance.
Our address
easyGroup IP Licensing Ltd
8 Hanover Street
Mayfair
London
W1S 1YE
tel: +44 (0)20 7290 2799
For email enquiries, please contact: info@easy.com
Press enquiries
Journalists should contact: journalist@easyGroup.co.uk
Brand History
| 2009 | easyOffice expands with new London centres in Camden and Hanover Street and also Glasgow |
| 2009 | easyPizza now delivers to over 95% of Central London |
| 2008 | easyCruise launches newest vessel, easyCruise Life for cruise holidays in Greece and Turkey |
| 2008 | easyInternetcafe.com launches worldwide listings and reviews service for Internet cafés everywhere |
| 2007 | The first easyOffice location opens in Kensington High Street |
| 2007 | easyOffice.co.uk launches offering over 4,000 serviced offices for rent worldwide |
| 2007 | easyVan launches, offering low cost van hire throughout the UK |
| 2006 | Queen's birthday honours list announces that Stelios will receive a knighthood for services to entrepreneurship |
| 2006 | easyHotel.com announces a major expansion plan with 38 new hotels to open in the Middle East and North Africa |
| 2006 | easyCruise.com announces the itinerary for their second vessel easyCruiseTwo which will sail from Amsterdam to Brussels |
| 2006 | easyMoney.com launches additional comparison services for credit cards, loans, current and savings accounts |
| 2006 | easyPizza.com expands with 9 new franchised outlets on the UK South Coast |
| 2005 | easyMobile.com offers sim cards and airtime online in Holland and Germany |
| 2005 | easyCruiseOne sails to the Caribbean for the winter itinerary in Barbados and 5 other islands |
| 2005 | the first franchised easyHotel opens in Basel, Switzerland |
| 2005 | SKY TV starts broadcasting the docusoap based on easyCruiseOne |
| 2005 | the first actual easyHotel property is expected to open in London. |
| 2005 | SKY TV is expected to start broadcasting the docusoap based on easyCruiseOne. |
| 2005 | easyWatch.com is expected to start selling watches online. |
| 2005 | easyCruiseOne is expected to perform the maiden voyage in the French and Italian Rivieras. |
| 2005 | easyMoney.com is expected to start offering motor insurance in the UK. |
| 2005 | easyJet reaches 100 aircraft in the fleet. |
| 2005 | easyMobile.com offers sim cards and airtime online in the UK and Holland sparking a price war. |
| 2005 | easyCinema.com offers DVD rentals online in the UK. |
| 2005 | easyCruise.com starts accepting online bookings for the summer of 2005. |
| 2004 | easyMusic.com goes live offering downloads of music tracks from 25p. |
| 2004 | easyPizza.com delivers the first pizzas to homes in the UK. |
| 2004 | easyJobs.com website goes live offering a more efficient marketplace for job seekers in the UK. |
| 2004 | easyCar.com offers car rental on a worldwide basis. |
| 2004 | easy4men men’s toiletries range goes on sale in 1,000 Boots pharmacy stores in the UK. |
| 2004 | easyHotel.com starts offering great value hotel rooms in more than 20,000 hotels worldwide |
| 2004 | easyBus.co.uk starts operating routes from London |
| 2003 | easyCinema.com opens for business |
| 2002 | easyJet PLC orders 120 AIRBUS A319 with a further 120 under option |
| 2001 | easyJet PLC acquires go airlines nearly doubling in size |
| 2001 | easyMoney.com offers the first on line credit cards |
| 2001 | easyValue.com, the shopping comparison site goes live |
| 2001 | easy.com, the global portal site for all easyGroup businesses goes live |
| 2000 | easyInternetcafé enters the Guinness Book of Records as the largest internet café in Times Sq New York |
| 2000 | Stelios enters the Guinness Book of Records as the youngest ever scheduled airline chairman when he started easyJet aged 28 |
| 2000 | easyJet PLC is partially floated on the London Stock Exchange |
| 2000 | easyGroup enters into a formal brand license with easyJet PLC crystalising the concept of brand extension |
| 2000 | easyCar rents first Mercedes A Class cars to consumers |
| 1999 | Marketing Magazine lists the launch of easyJet as one of the great marketing moments of the 20th century |
| 1999 | the first easyInternetcafé opens in London with queues stretching round the block |
| 1999 | the TV docusoap on easyJet is first broadcast on Britain’s ITV to an audience of 9m viewers |
| 1998 | as the airline becomes a “brand” Stelios starts to work on brand extension and founds the easyGroup |
| 1998 | easyJet is elevated by the media as the arch rival of BA and credited with sparking a price war |
| 1998 | BA launches go airlines in response to easyJet – Stelios is on their first flight |
| 1998 | easyJet acquires a Swiss airline and becomes Geneva’s defacto home carrier |
| 1997 | first order for 12 brand new Boeing 737 aircraft placed by easyJet |
| 1997 | the website easyJet.com goes live |
| 1996 | easyJet opens international routes to Amsterdam, Nice and Barcelona |
| 1995 | Stelios creates easyJet and starts flights between Luton and Scotland |